BetaSuite 360 Online ERP

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Business SMS, WhatsApp & Communications Platform

Reach every customer on every channel — from one integrated business messaging system

Bulk SMS Messaging

Send bulk SMS messages to thousands of customers simultaneously through BetaSuite's BetaCom CPaaS engine. Messages are routed through multiple SMS aggregators for maximum deliverability across all Kenyan networks — Safaricom, Airtel and Telkom. Delivery receipts are tracked per recipient and per message, giving you accurate open-rate data and the ability to identify invalid numbers before wasting messaging budget on unreachable contacts.

WhatsApp Business API Messaging

Send transactional and marketing WhatsApp messages via the official Meta WhatsApp Business API — not a WhatsApp Web workaround that violates Meta's terms of service. Approved message templates are used for outbound messages, and customers can reply to your messages creating a two-way conversation thread tracked in BetaSuite. WhatsApp messages achieve significantly higher read rates than SMS for most Kenyan business communications.

Automated Transactional Notifications

Configure automated messages triggered by business events — an order confirmation when a sale is processed, a payment receipt when M-Pesa is received, a delivery notification when goods are dispatched, a rent reminder when an invoice is due, a payslip notification at salary processing, and an appointment reminder 24 hours before a clinic visit. These notifications run automatically with zero manual effort from your team.

SMS & WhatsApp API for Developers

BetaSuite's BetaCom module exposes a REST API that your developers can use to send SMS and WhatsApp messages from any application, website or system. API keys are generated in the BetaCom portal with configurable permissions, rate limits and spending caps. Request and response logging allows developers to debug integrations. The API is documented with code examples in Python, PHP, Node.js and cURL.

Message Routing & Failover

BetaCom's routing engine automatically selects the optimal messaging channel based on message type, customer preference, network coverage and cost. If WhatsApp delivery fails, the engine can failover to SMS automatically. If the primary SMS route is experiencing delays, traffic is rerouted to an alternative aggregator. This intelligent routing maximises message delivery rates while minimising cost — without any manual configuration by your team.

Prepaid Wallet & Usage Analytics

Load credit into your BetaCom messaging wallet and monitor usage in real time from the BetaCom portal. Low-balance alerts are sent before your wallet runs dry so automated messaging never stops unexpectedly. Usage analytics show messages sent per day, per channel and per campaign — with cost breakdown so you can track messaging spend accurately and plan your communications budget for the month ahead.

Opt-Out & Compliance Management

BetaCom manages messaging opt-outs automatically. Customers who reply STOP to an SMS or WhatsApp message are immediately removed from future broadcast campaigns. Opt-out records are maintained per customer per channel and are enforced across all campaigns — keeping your business compliant with the Kenya Communications (Consumer Protection) Regulations and protecting your sender reputation with the networks.

Delivery Reporting & Analytics

Every message sent through BetaCom generates a delivery event record. Reports show overall delivery rates, failures by network and by error type, read rates for WhatsApp messages and response rates for two-way campaigns. Campaign-level analytics link messaging activity to business outcomes — sales generated, payments collected and appointments confirmed — so you can measure the ROI of your communications spend accurately.

How BetaCom Messaging Works

Simple to configure, powerful to scale — from one message to millions

1

Set Up Your Channels

Configure your SMS sender ID or shortcode and connect your WhatsApp Business Account via Meta's API. BetaCom generates your API keys for developer integrations. The entire setup takes under an hour with our onboarding team's support.

2

Create Templates & Campaigns

Build reusable message templates with personalisation tokens for customer name, amount, reference numbers and dates. For WhatsApp, templates are submitted to Meta for approval. Once approved, they are available for all future automated and campaign messages.

3

Send or Automate

Send manual campaigns to selected customer segments from the BetaCom dashboard, or configure automated triggers from within BetaSuite's operational modules. Either way, messages route through BetaCom's engine for delivery, tracking and compliance management.

4

Monitor & Optimise

Track delivery and read rates in real time. Analyse which message types and times achieve the best engagement. Use delivery data to clean your contact list of invalid numbers. Adjust your messaging strategy based on actual performance data, not assumptions.

Frequently Asked Questions

BetaSuite uses the official Meta WhatsApp Business API, not a personal WhatsApp account or a WhatsApp Web workaround. This means your messages are sent from a verified business number at scale, without risk of your number being banned by WhatsApp for bulk messaging. The API supports approved message templates for outbound notifications and maintains delivery records for every message — a completely different capability from personal WhatsApp.

Yes. BetaCom exposes a REST API for programmatic SMS and WhatsApp sending. You create an API key in the BetaCom portal, integrate the API into your application using our documentation and code examples, and messages are sent through BetaCom's routing engine. Rate limits, spending caps and allowed channels are all configurable per API key — giving you full control over how your applications consume the messaging service.

BetaCom routes SMS messages across all major Kenyan mobile networks — Safaricom, Airtel and Telkom — using multiple SMS aggregators with automatic failover. If one aggregator is experiencing delivery issues on a specific network, traffic is automatically rerouted to an alternative. This multi-route approach maximises delivery rates and ensures your time-sensitive messages (payment reminders, OTPs, appointment reminders) arrive reliably.

When a customer replies STOP, UNSTOP or an equivalent opt-out keyword to an SMS or WhatsApp message, BetaCom records the opt-out immediately and excludes them from all future broadcast messages on that channel. Opt-out status is stored per customer per channel — so a customer who opts out of SMS can still receive WhatsApp messages if they have not opted out of that channel. Attempting to send to an opted-out number is blocked at the engine level before any message is sent.

Yes. BetaCom is natively integrated into BetaSuite ERP. Invoices, receipts, delivery notes, appointment reminders, payment reminders and loyalty point notifications can all be configured to trigger automatically via SMS or WhatsApp from the relevant ERP module. You do not need a separate messaging platform or manual copy-paste — the message is triggered, personalised and sent from within the workflow where the business event occurs.

Messaging is billed on a per-message basis from your prepaid BetaCom wallet. SMS and WhatsApp message rates depend on the destination network and message type. Your BetaCom dashboard shows your current wallet balance, usage history and projected spend based on current sending rates. Low-balance alerts are configured to ensure your automated messaging campaigns are never interrupted by an empty wallet. Detailed usage reports break costs down by campaign, channel and day.

Yes. BetaCom is designed for high-volume business messaging at enterprise scale. The engine handles burst sending for large campaigns — thousands of messages per minute — with queuing and throttling to comply with network operator limits. For very high volumes, dedicated short codes or branded sender IDs can be configured. API rate limits are configurable per key to prevent any single integration from consuming all your messaging capacity unexpectedly.

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