BetaSuite 360 Online ERP

Email. SMS. WhatsApp. One Platform.

All three channels from one dashboard. Shared contacts. Campaign analytics. Single API.

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Marketing Automation & Customer Engagement Tools

Reach every customer at the right time with the right message — automatically

SMS & WhatsApp Campaign Broadcasting

Send targeted SMS and WhatsApp campaigns to thousands of customers in seconds — segmented by purchase history, location, loyalty tier or custom tags. BetaSuite's CPaaS engine routes each message through the optimal channel, tracks delivery receipts, and records which messages each customer received to prevent fatigue. Campaign analytics show open rates, click-throughs and revenue directly attributed to each campaign.

Customer Loyalty Programme

Reward customers automatically every time they buy. BetaSuite calculates loyalty points based on spend amount, product category or specific promotional SKUs and adds them to the customer's account instantly at checkout. Customers check their balance via WhatsApp or SMS and redeem points at the next purchase. Tier upgrades — Bronze, Silver, Gold — unlock better rewards and stronger retention automatically.

Referral Programme Management

Turn your existing customers into your best sales channel by rewarding them for referring new buyers. BetaSuite generates unique referral codes per customer, tracks which new accounts came from each referral and automatically credits the referring customer's loyalty wallet when the referee makes a qualifying purchase. Referral analytics show your most productive advocates and the revenue they generate.

Voucher & Promotional Campaigns

Create percentage discount vouchers, fixed-amount vouchers, BOGO (buy one get one) offers and product bundle promotions with configurable validity periods, usage limits and customer eligibility rules. BetaSuite validates vouchers at checkout automatically and tracks redemption rates in real time. Promotional ROI reports show which campaigns drove genuine revenue versus those that simply discounted existing demand.

Marketing Automation & Drip Sequences

Set up automated message sequences that trigger based on customer behaviour — a welcome message when they register, a review request 3 days after delivery, a win-back message if they haven't bought in 60 days, and a birthday greeting with a personal discount code. These sequences run automatically in the background, keeping your brand front-of-mind without requiring daily manual effort from your marketing team.

Campaign Analytics & ROI Reporting

Measure the actual revenue impact of every marketing activity. BetaSuite links campaigns to sales data so you can see exactly how much revenue was generated by customers who received a specific campaign versus those who did not. Attribution reporting shows which channels — SMS, WhatsApp or email — produce the highest return on marketing spend for your specific customer base.

Field Sales Intelligence

Equip field sales representatives with the MarketGo mobile app for lead capture, customer visits, price intelligence collection and order placement from the field. GPS-verified visits are logged automatically and synced to the CRM. Management dashboards show field team coverage maps, visit frequency by customer and the pipeline value generated by field activities versus inside sales.

Email Marketing & Tracking

Send branded HTML email newsletters and transactional emails using your own domain. BetaSuite tracks open rates, click-through rates and unsubscribe events per campaign. Email templates are reusable and can be personalised with customer name, account balance, loyalty points and order history data pulled directly from the database — making every email feel like a one-to-one communication rather than a blast.

How BetaSuite Marketing Works

Set it up once — let automation do the heavy lifting every day

1

Segment Your Customer Base

Use purchase history, location, loyalty tier and engagement level to create precise customer segments. Target your best customers with VIP offers and re-engage lapsed buyers with win-back campaigns — reaching the right people with the right message every time.

2

Build Your Campaigns

Create SMS, WhatsApp or email campaigns in the campaign builder. Set your message, select your segment, choose your timing and configure any voucher codes or loyalty point multipliers. Preview before sending to catch any errors.

3

Launch & Monitor

Send immediately or schedule for the optimal delivery time. Monitor delivery rates, responses and redemptions in real time from the campaign dashboard. Automated drip sequences continue without any daily intervention from your team.

4

Analyse & Optimise

After each campaign, review the ROI report linking marketing spend to actual revenue. Identify which messages, channels and segments perform best. Use these insights to continuously improve your marketing effectiveness and customer lifetime value.

Frequently Asked Questions

Yes. BetaSuite's BetaCom CPaaS module supports bulk SMS and WhatsApp Business API messaging from within the ERP system. You select a customer segment, write your message, attach any voucher codes and send to thousands of recipients simultaneously. Delivery receipts are tracked per recipient and the system manages opt-outs automatically to keep you compliant with messaging regulations.

When a customer makes a purchase, BetaSuite automatically calculates their loyalty points based on the spend amount and any active promotional multipliers. Points are added to their account instantly and the receipt shows the points earned and new balance. Customers can redeem points at checkout — the cashier selects "redeem loyalty points" and the equivalent discount is applied to the bill automatically.

Yes. BetaSuite generates a unique referral code for every customer. When a new customer signs up using an existing customer's code and makes their first purchase, the referring customer automatically receives reward points or a cash discount credited to their loyalty wallet. The referral dashboard shows which customers are your most active advocates, how many successful referrals they have generated and the total revenue attributed to those referrals.

Yes. BetaSuite supports personalisation tokens in all message types — SMS, WhatsApp and email. Your messages can include the customer's first name, their loyalty point balance, the date of their last purchase, their account balance and any active promotions they qualify for. This personalisation is populated automatically from the customer database, making every message feel individually crafted without any manual work.

BetaSuite tracks every campaign send and links subsequent purchases back to the campaign using a configurable attribution window. Campaign reports show the number of messages sent, delivered and acted upon, the redemption rate of any associated vouchers, the revenue generated by campaign recipients, and the return on marketing spend. A/B testing allows you to compare different messages on a subset before rolling out the winner to your full list.

Yes. BetaSuite's marketing automation module supports behaviour-triggered campaigns. You can configure messages to send automatically when a customer registers, makes their first purchase, reaches a loyalty tier threshold, has a birthday, has not purchased in a defined number of days, or abandons an order. These triggers run continuously in the background so your customers receive timely, relevant communications without daily manual effort.

Yes. BetaSuite is designed with Kenya's Data Protection Act 2019 in mind. Customer data is stored securely with encryption at rest and in transit. The system manages marketing opt-outs — customers who reply STOP to SMS or WhatsApp messages are automatically excluded from future broadcasts. A complete record of consent and opt-out history is maintained per customer for compliance documentation purposes.

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